These Are The Worst-Selling Cars In 2024 (So Far) (2024)

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We were under the impression that Volvo changed the name to the EC40, but Volvo’s media site still calls it the C40 Recharge. Either way, Volvo has only sold 1,015 of them this year.

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Considering all of the problems GM has had with its Ultium platform and the launch of the Blazer EV, we were surprised at how much we liked the Equinox EV. Only 1,013 have sold so far, but we wouldn’t be shocked to see sales only accelerate through the rest of the year.

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Every now and then, you’ll meet a person who likes being wrong and doesn’t believe the Lexus LC is absolutely gorgeous. As previously stated, they are wrong, and more people should be buying this car. Granted, it starts at near-as-makes-no-difference $100,000, but still, only 966 so far? Do better, rich people.

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It’s not often that you see the bigger, more expensive sibling outsell the smaller, less expensive one, but considering the Lexus RC’s age, we’re really not surprised. Especially since new RC F prices are now starting to overlap with used LC prices. For a 10-year-old sports coupe, though, maybe 941 sales isn’t that bad.

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You may be able to blame the RC’s poor sales on its age, but the BMW is so much newer, you can’t really say the same thing here. BMW has only found 928 people to buy the Z4 this year. Meanwhile, its platform-mate, the Toyota Supra, has already sold 1,495.

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When we heard that Ineos planned to sell its totally-not-a-Defender Grenadier in the U.S., we had no idea how it would actually sell here. We’re also not sure if the 900 Grenadiers sold so far this year meets or exceeds expectations, but we’ll definitely be keeping an eye on it over the next several quarters.

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Now that large luxury SUVs have taken their place as the default vehicles of choice for many traditional flagship luxury sedan buyers, it’s hard to sell them in big numbers. Audi probably isn’t happy it’s only sold 854 A8s in 2024, but at least it’s not the worst-selling flagship luxury sedan in the U.S.?

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We’re big fans of Volvo’s designs, and we’re even bigger fans of Volvo’s decision to still offer a few wagons in the U.S. Still, the S90 and V90 are pretty old, so when you combine that with America’s love of crossovers, we aren’t really surprised Volvo has only sold 808 90s so far this year.

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Apparently, a big luxury sedan with an incredibly practical liftgate is also a hard sell these days, as Audi only sold 738 A7s through the first two quarters. Sure, it’s getting a little old, but it’s not that old.

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Genesis has been making major strides as a luxury brand, not just by offering competitive vehicles but also by making sure they’re stylish and attractive. As we’ve pointed out before, it’s a lot easier for the new kid in school to make friends if they’re already good-looking. Still, there aren’t a ton of flagship sedan buyers willing to look outside Mercedes-Benz or BMW, so we’re not surprised that Genesis has only sold 697 G90s in 2024.

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The old Acura ZDX was an odd duck, and so is the all-electric new one. So far, Acura has only found buyers for 338 of them, but it only just went on sale recently, so we’ll be interested to see whether or not those sales figures continue to climb through the rest of the year.

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The Toyota Mirai is great in a lot of ways, but it’s hard to sell a car that’s this difficult to refuel. The only place you could maybe get away with owning a hydrogen fuel cell car is in Los Angeles, and even there, you’re probably still better off getting a regular EV. Still, some massive discounts have managed to convince 245 people to take a chance on the Mirai.

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The new Fiat 500e has been fully redesigned and offers a much better range than before. Still, in order to justify the $32,500 base price, you need to live somewhere that makes the 500e’s small size a valuable asset. So far, only 203 500es have found new homes, but like the ZDX, it only recently went on sale, so it’ll be interesting to see what sales look like three and six months from now.

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Nissan continually improved the GT-R over its 15-plus-year run, killed it once, brought it back and is now killing it again. Production doesn’t end until October, though, so if you want one of the last GT-Rs ever made, you should still be able to get your hands on one. Apparently, though, not many people do because Nissan has only sold 150 of them this year.

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Once you saw the Mirai on the list, was last place ever going to go to anything other than the Hyundai Nexo? If someone handed you the keys to a fully fueled one and sent you on a test drive, you’d probably like it just fine. Right up until you realized how annoying it was going to be to find a hydrogen fueling station. So far this year, only 77 people have been talked into paying real money for a brand-new Nexo.