17 Fall 2023 Hair Color Trends to Know Right Now (2024)

09.08.2023

Zara Kenyon & Edward Sweeney

Formulas

Color

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17 Fall 2023 Hair Color Trends to Know Right Now (1)

Formulas

Color

As seasonal trends go, fall hair colors might be our favorites of the year. They're always varied, drawing on a palette of both warm, rich hues and cooler, cleaner shades. You've got your icy blondes and ashy browns, as well as pumpkin spice and auburn locks, giving you plenty of opportunity to get creative with your clients' hair.

And, if you're wondering what shades and techniques will be trending this fall, we've got 17 to watch out for. Keep scrolling to discover the go-to fall 2023 hair color trends for the coming season…

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1. Color Blocking Hair

Image Credit: @kennyhairartist and @_manuel_papa_

Color blocking is set to be a huge trend this season, so get experimenting with your bold colors and statement placement. From half-and-half manes, to vivid dip-dyes, to chunky face frames, any color combination and painting technique goes with this show-stopping look. For this particular masterpiece, the model is working neon yellow locks, with emerald green painted through the lower layers of hair. Try it yourself on pre-lightened locks, mixing up Koleston Perfect 0/30 + 0/33 for the yellow, and 0/30 + 0/28 for the green.

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2. Bold Face-Framing Highlights

Image Credit: @camouflageandbalayage

Because skin tends to be drier when it's colder, complexions can start to look dull as we leave summer behind. That's why we're tipping face-framing highlights as the lust-have trend for an autumn glow boost. Adding ribbons of brightness to the face-framing layers lends an instant injection of radiance – especially if you perfectly tailor the hue to your client's skin tone and eye color. Here, a chunky, cool blonde face frame has been added to contrast against dark hair and green eyes, with BlondorPlex + 3% being used to pre-lighten ribbons to perfection. Then, Shinefinity Color Glaze 09/13 + 0/00 has been applied as a toner; a toffee milk hue that gives the face frame a dose of light, bright shimmer.

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3. Pumpkin Spice Hair Color

Image Credit: @emilycooper_hair

Pumpkin spice hair is virtually synonymous with fall, just as our favorite pumpkin spice latte is a must-have for cool, crisp autumn morning walks. It's a combination of red and brown, giving clients a multi tonal twist on copper hair color with a mix of rich, radiant highlights and lowlights. You want this look to be as luminous as possible, so opt for the Vibrant Reds range of colors, which you'll find in the permanent, pure-pigment Koleston Perfect portfolio, as well as the demi-permanent, shine-boosting Color Touch collection. Want this exact shade? Then alternate sweeps of Koleston Perfect 8/74 + 7/34 + 12% with strokes of 8/34 + 7/34 + 9/03 + 12%, before rinsing and neutralizing locks. Then follow with Shinefinity Color Glaze 8/34 to blend the tones together.

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4. Dark Golden Ash Blonde

Image Credit: @sparkleofbry

While it's not the case for every client, some like to take their existing shade a little darker the moment temperatures start to dip. For ash blondes, this might mean experimenting with a dark ash blonde or – if they want to go brunette – an ash brown shade, whether by toning their current ashy hue or adding a scattering of lowlights. We love this glossy, ashy gold creation for inspiration. Try recreating the look with Illumina Color 5/81 + 5/ + 3% on the root, BlondorPlex + 12% on the lengths and ends to lighten, and a final toning formula of 10/96 + 9/.

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5. Ice Blonde Hair Color

Image Credit: @edgybgirl

Is there a time when ice blonde hair isn't trending? The platinum blonde-inspired shade is forever striking, but never more so than in fall, when the cooler light casts a flattering, reflective sheen. For this look, Blondor Permanent Liquid Hair Toner in /18 Pale Platinum was applied to an already-light base color, delivering a boost of brightness that appears crisp, cool and clean. If you’re applying it to a warm-toned mane, you can also mix in the customizable Brass Kicker additive for that extra kick to neutralize stubborn underlying pigments.

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6. Auburn Hair Color

Image Credit: @jordannacobella

Red hair colors are always big for fall, and for good reason; deeper, rust tones and burnt oranges are reminiscent of the shades of autumn leaves. And one of our favorite seasonal shades is auburn; a reddish-brown that goes deeper than pumpkin spice, but still locks in plenty of multi-dimensional shine. To recreate this hair trend on a natural brunette, first apply sweeps of BlondorPlex to create natural-looking highlights through the hair. Then, tone with Color Touch 7/43, rinse locks, and neutralize, before leaving the Color Fresh Mask in Copper Glow on hair for up to 10 minutes. The layering of copper shades on brown locks gives the final look extra radiant richness.

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7. Dark Purple Bold Highlights

Image Credit: @kennyhairartist

While natural-looking hair colors are largely taking the crown through fall 2023, purple hair still reigns – especially in a deeper, darker hair shade. Opt for an almost black hair base, then sweep violet hues in vampy highlights. We love how, in this look, even the bangs are adorned with an amethyst overtone. Try it yourself by highlighting your brunette client's natural shade with BlondorPlex, then paint on Shinefinity Color Glaze 00/66 + 04/65 to create a berry tone that even natural color lovers can't resist.

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8. White Chocolate Hair

Image Credit: @augustoallencar

We all love dark chocolate hair – a shade that transcends trends and looks flawless year-round. But now let's look at the new chocolate hue on the block: white chocolate hair, aka Milky Bar locks. It's rare that a pale, almost platinum blonde is described as rich (we usually reserve the term for sun-kissed blondes), but something about this color puts it firmly in the decadent camp. To replicate it for your clients, follow these steps: apply BlondorPlex to achieve the desired level of lightness, then tone using Illumina Color 10/93; a light hair hue with just a touch of gold in it.

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9. Chocolate Brown Hair Color

Image Credit: @hairstylist_sarabea

Chocolate hair color relies on varying shades of radiant brown, as if you've mixed in a little caramel for an extra-delicious treat. Here, mid-lengths and ends have been painted with Blondor Freelights for a brunette balayage. The reason Freelights is great for this look is because it has an adhesive mass, which allows it to stay exactly where you apply it without bleeding onto other strands. Then, the highlights have been toned with Color Touch 7/7 + 7/73; two medium browns with a hint of a golden tone for a drizzle of caramel goodness.

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10. Cold Brew Dark Brown Hair

Image Credit: @danielmbeauty

No milk, no sugar; cold brew hair is all about pure coffee-toned locks that are cool, crisp and dark – often with a scattering of very subtle highlights added in. Case in point: this expensive brunette creation by Wella Professionals USA Brand Ambassador Daniel Mora Ayala, which saw face-framing BlondorPlex ‘lights wrapped in foils to add amazing dimension through the front and sides of a dark base shade. Next up, Shinefinity Color Glaze 07/12 was used to lend locks an ashy brown tone. Each ribbon shimmers and shines in the most delicate way, bringing out the true beauty of this dark fall hair color.

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11. High Gloss Brown-Black Hair Color

Image Credit: @michellethompsonhair

Ashy highlights and sweeps of balayage can be hard to resist, but never underestimate the impact of a single-tone, dark brunette mane that’s packed with shine. No lightener needed; this look is all about rich black hues from root to tip, and the key to nailing the look is using the perfect color product. Try demi-permanent Color Touch for intense vibrancy and shine, which lasts for up to 15 washes. For this look, the shade 3/0 was applied all over to warm blonde, curly hair, veiling every ringlet in the most lustrous, lit-from-within radiance.

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12. Gemini Hair

Image Credit: @kennyhairartist

One of the biggest trends for the upcoming colder months is gemini hair, delivering a dose of bright color as the dark mornings and nights start to draw in. It's a two-tone look that reflects a gemini's impulsive and creative side – and a dream come true for edgy clients (or, indeed, hair colorists) who strive to make a statement. For this particular bright pink and purple mane, Koleston Perfect is your go-to. After lightening locks all over with BlondorPlex, apply 0/65 + 9/81 + 55/46 to achieve magenta panels. Then, after rinsing and neutralizing the formula, mix up Shinefinity Color Glaze 00/89 for the violet. Gemini hair has never looked so good.

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13. Walnut Blonde Hair

Image Credit: @hairbysamspezia

If your client loves warm-toned, lighter hair colors – think honey blonde, lived-in blonde or caramel blonde – then they'll adore this fall update on their favorite shades. Walnut blonde is the ultimate bronde, delivering warm tones and brightness in equal measure. So, how can you create the look in the salon? Take inspiration from Sam's formula. On existing blonde highlights in need of a refresh, Color Touch 9/16 + 9/01 was applied; a combination of rich blonde shades that, teamed with already-there lowlights, give locks some walnut warmth. Then, the root was tapped with 7/71 for a multi-tonal finish. At last, warm shades of blonde are feeling fall-ready.

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14. High Contrast Balayage

Image Credit: @jasblack

Balayage is popping for fall 2023. High contrast balayage is making waves, lending extra definition and dimension to your freehand painted looks. Create the look by sweeping on chunky highlights, or by swapping open-air development for balayage wrapped in foils (AKA foilyage). This particular look is a foilyage masterpiece, which you can recreate with Blondor Freelights to pre-lighten hair, followed by Koleston Perfect 8/03 to mimic those warm caramel highlights.

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15. Pastel Pink Hair

Image Credit: @younessconcept.elnaz

Who says you can’t work pastel shades in the cooler months? While it’s usually a spring/summer staple, a pink pop of color is getting a fall-ready makeover in the form of this icy, metallic hue. Packed with cool tones on an ash blonde base, it relies on soft sweeps of Color Touch 9/75 + 9/96; two blonde tones subtly tinted with a hint of ballet blush. You could also use Color Fresh CREATE semi-permanent hair color in Nu-Dist Pink, Shinefinity 09/05 Silk Blush, or the temporary Color Fresh Mask in Rose Blaze.

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16. Black and Burgundy Hair Color

Image Credit: @mayssas_beauty_mark

If your client prefers a more vibrant red than copper or auburn, introduce them to burgundy red, made all the more striking when combined with dark, brunette ribbons. If their natural hair color is black, adding red highlights is a sure-fire way to turn heads – and Magma by Blondor has you covered. The shades /65 and /44, applied in alternating sweeps, will lift and tone your client's dark hair to a burgundy red in one step. To further kick things up a notch, rinse and neutralize the color, then treat locks to a final toning session with Color Touch 66/45 + 77/45 for 15 minutes. Flawless.

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17. Frosted Blue Hair

Image Credit: @jordannacobella

Blue hair color is getting a frosted twist for fall 2023 in the form of these icy curls by Jordanna Cobella. You're looking at locks that have been pre-lightened all over with BlondorPlex, followed by a 20-minute zero damage, zero lift and zero ammonia Shinefinity Color Glaze. Follow this formula: mix 08/8 with 09/81 for a pearlescent baby blue, then add just a touch of the 00/89 Blue Booster to rev up those frosted vibes. Not only will locks appear icy fresh, but they'll also shimmer with shine you can feel from root to tip.

Now you've got the lowdown on fall 2023's biggest hair color trends, which ones will you be recreating for your clients? Let us know by sharing your new-season looks with us on Instagram by tagging @WellaHairUSA.

17 Fall 2023 Hair Color Trends to Know Right Now (2024)

FAQs

17 Fall 2023 Hair Color Trends to Know Right Now? ›

Caramel balayage

This caramel hair tone requires low maintenance and promotes a very natural look. That's why it is one of the best fall hair colors in 2023. It is glamorous, versatile, flattering, and fits well on almost all kinds of skin colors and face shapes.

What is the hair color for fall 2023? ›

Caramel balayage

This caramel hair tone requires low maintenance and promotes a very natural look. That's why it is one of the best fall hair colors in 2023. It is glamorous, versatile, flattering, and fits well on almost all kinds of skin colors and face shapes.

What is the new look hair color for 2023? ›

An overall 2023 hair trend you'll be noticing? Light-to-medium brown shades. “People will be taking their color deeper this year,” says hairstylist Clariss Rubenstein, “even if it's just a darker, more blended shade of blonde, or a creamy mushroom brown.” Enter: This dark, sandy blonde.

What is the most popular hair colour for 2023? ›

Marvelous Magenta

Though it's derived from the red family, magenta brings forward a vibrant spirit all of its own that people will be craving in the upcoming year. The Pantone Color Institute named Viva Magenta as its official color of the year for 2023 for its joyous yet powerful nature.

What hair color makes you look younger? ›

Ten out of ten colorists agree, shades that are warm-toned read more youthful than cool-toned hair colors. Spicy copper reds, rich caramel brunettes, and soft honey blondes will warm up your complexion for younger-looking skin (hold the retinol).

What is the popular fall color for 2023? ›

Overall, the chromatic trend for Autumn-Winter 2023/2024 presents great comebacks and confirmations, with a palette that ranges from red to gray, yellow to brown, and pink.

What is the most popular hair color right now? ›

Topping the list was apricot blonde, an orangey-pink tinged blonde. “It's a fun and sexy, yet natural looking colour,” says Jenna. Louis is in agreement, describing 'apricot red' as: “a softer variation of copper red. It's particularly striking with a natural element and is a show-stopper for curly hair,” he says.

What is the prettiest hair color? ›

Most Attractive Hair Colour According to Women
Hair colorPercentage
Brunette38%
Blonde36%
Red18%
Black5%
1 more row
Mar 7, 2023

What hair color is best for a 50 year old woman? ›

The Best Hair Color Ideas for Women Over 50
  1. Bronde. For most complexions, “bronde” is a great option. ...
  2. Black with silver balayage. ...
  3. Auburn or burgundy. ...
  4. Caramel balayage. ...
  5. Rich brown with babylights. ...
  6. Buttery blonde. ...
  7. Brunette balayage.

What is the next hair trend 2023? ›

“2023 will be a big year for bold, vibrant, statement-making hair trends,” says celebrity hairstylist Justin Anderson. On the haircut front, pixies, bangs (yes, OG blunt bangs), and even bobs are making a major comeback.

What is the most popular blonde in 2023? ›

Summer 2023 was all about Barbie blonde (which still remains popular), but we've also seen more mid-toned honeys and mousy blondes claim ground with more natural colours, like syrup blonde, getting a luxe glow-up.

What color looks best on short hair? ›

Hair Color Ideas For Short Hair
  1. Jet Black. If you already have colour-treated hair that is lighter, there is nothing more impactful than going back to jet black hair. ...
  2. A pop of red. Talking about making a statement, there is nothing like red hair color. ...
  3. A brown toned balayage. ...
  4. Ravishing burgundy.

Should you go darker or lighter with hair color as you age? ›

Our skin gets more sallow with age and a few highlights a shade or two lighter around your face can refresh your complexion, but going too light can be just as aging as going too dark. It's important to maintain a contrast between your hair color and your skin tone.

What color makes a woman look younger? ›

'Creams, off whites, tans and golds reflect light onto the face and make us look younger. Dusky pinks and pale lilacs can also work wonders in turning back the clock,' Orla says. Colours to avoid for aging include blacks and greys which can throw shadows on the face and make you look older.

What color brown makes you look younger? ›

Soft Caramel Brown

Not only is this shade the perfect mix of both colors, but it's also very complimentary when it comes to looking more youthful. Perfect! It also won't wash out your complexion as the brown tones are very subtle. Meanwhile, the blonde isn't so bright or brassy that it'll look lifeless either.

What color should I dye my hair for fall? ›

Hair Colors for the Autumn Type: Accentuate your hair color with warm red and copper tones. All warm brown tones like golden brown, coppery gold or chestnut are also flattering. If you really want to color you hair blonde you should go for golden blonde shades. Ash blonde colors do not suit the autumn-type skin.

What is the caramel hair color in fall 2023? ›

Caramel hair in fall 2023 is a mix of honey, toffee, and warm-blonde. It's a great way to add dimension to brown hair, especially when applied as highlights or ribbons. For an all-out caramel kick, ask your stylist for an all-over caramel balayage like Jennifer Lopez.

What is the biggest trend right now in 2023? ›

The top trends of 2023
  1. Recessionette. ...
  2. Population growing pains. ...
  3. Trust doom loop. ...
  4. Virtuous consumerism. ...
  5. HumanitAI. ...
  6. From industrial to artisan. ...
  7. Rise of the intrapreneur. ...
  8. Preparing for intergenerational transfer.

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